Hidd3n
A series of spots to launch the new iPhone, and an augmented reality treasure hunt across five major US cities, in partnership with pop art collective FriendsWithYou and Grammy-nominated artist Halsey
Versus partnered with R/GA, Verizon, and Apple, to concept and craft a series of unique spots that seamlessly blend CG and live action
The Versus team brought the FriendsWithYou characters to life in CG, giving each one its own personality to be used across the full campaign, including the AR experience.
With over two dozen unique deliverables for on-air, on-line, and a larger than life OOH experience at Bryant Park, Versus was able to bring a fun animated experience to life across screens large and small, as well as provide in-depth BTS looks at the creation of the experience through interviews with Halsey and FriendsWithYou.
Character tests
A series of tests to bring out the personalities of our characters.
