Versus' approach was to abandon the traditional product demo, and bring to life the way we use LucidLink through the fun and craziness of running a creative production studio.
The team at Versus approached our episode by showing the real and crazy side of what working in the creative industry is like, in a fun and thoughtful way.
To do this, we used every tool in the Versus toolbox, from live action to design, VFX, animation, and beyond.
"They are the perfect partner to kick off this series with their film about how they have future-proofed their creativity and business. We hope this series will inspire other creative companies to push the boundaries of how creative teams have collaborated and operated to realize new working creative practices.” - Mike Harp. VP Marketing LucidLink