Mercedes Benz: Rise

Mcgarry and Mercedes came to versus to help re-imagine the idea of testimonial videos.

And use them to create a unique series aimed at recruiting the next generation of Mercedes technicians.

Led by Versus director Damien Drake, it all started with a series of multi-city live action shoots with actual technicians working in Mercedes dealerships, telling their compelling stories.
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We wanted to tell these stories in a more vivid way to reach our audience. So the Versus team brought their stories to life with a mix of illustration and animation that felt more like a vivid memory than an animated segment.  This led to a visually compelling piece with a more intimate & relatable feeling for the viewer/potential tech recruit.