meet dylan
Fighting the stigma around addiction with the stylized story of Dylan, and how The Phoenix House helped him and others in their journey to recovery.
The Phoenix House came to Versus to not only craft a unique story, but also create an own-able look and feel that would be utilized across their brand.
Characters, typography, colors and an overall organic and textured feeling.
A stylized look that feels human and approachable
We partnered with award-winning illustrator Jordan Bruner to create rich and textured illustrations that would later be used to bring Dylan and his friends to life. This multi-stage design process began by honing in on the character style, breaking out the look across each of the characters that made up his support group, and then animating each in engaging yet human and relatable ways.
