Gordon Ramsay:
secret service

This time around, he’s equipped with a high-tech secret surveillance center and a whistleblowing insider dishing him the dirt, all so Gordon can do what he does best; transform and save American restaurants.

For the campaign, Versus was tasked to do the impossible: harness Gordon Ramsay.

Shot over two days in studio and on location in Washington D.C, the spot draws inspiration from iconic spy movies featuring Gordon breaking into a restaurant by wire rappelling into the kitchen to gauge its safety and preparedness.

The final promo features rats, cockroaches, an unsuspecting restaurant owner, and a sidekick bulldog to round out the cast of characters. In true spycraft form, heads-up displays highlight food safety violations, and reinforces the theme of the promo and show.
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